Give it to me straight
If you're a PR professional, you may disagree with me. And I'd love to hear your viewpoint. Six months ago, a local acquaintance asked me to help promote his book on business leadership. Most news media I contacted were enthusiastic, interviewing him on air, including his book in a newspaper column, or running op-ed essays he'd written about business conduct. By Holger.Ellgaard (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Except one. An experienced news/public affairs broadcaster who initially expressed interest, asked to read a copy of the client's book, and then went silent. Didn't respond to emails or phone calls. Even when I asked co-workers at the broadcaster's station, who first said they'd been busy, and told me he'd get back to me. Except he didn't. Nor did his producer. I hate giving up. But, after six months of unresponsiveness from the broadcaster, I decided to ce