First move: Jian Ghomeshi and public opinion
This one's pretty simple, really. CBC talk show guru Jian Ghomeshi was let go last week by his employer. And before tongues started wagging, he got out in front of the story, publicly describing the circumstances surrounding his departure in an online missive. Jian Ghomeshi (2009) By Penmachine (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons Both CBC and Ghomeshi claimed he was sexually active. Sometimes past the point you might expect. The Vancouver Sun has a succinct summary of activities to date: Jian Ghomeshi’s CBC lawsuit is hopeless — even if he’s telling the truth Credit Ghomeshi for getting his story out first. He defused the kind of protracted gossip and speculation that fuels much of the U.S. media's obsession with celebrity misbehavior. The PR lessons: Tell your story first, with a singularity of voice and message Do it without a news conference Give ...