Your PR Architect

My earliest PR successes came from creating newsletters for business-to-business clients, alumni, and employees. These publications -- semi-weekly, monthly, and quarterly -- each helped grow relationships between my clients and their constituents (customers). And none of them exist today. Casualties of the digital age? In some ways. In the 1980s, desktop publishing gave almost everyone the power of the press. And some resulting newsletters were ghastly, much like some of today's blogs. But, as the internet grew, printing and mailing costs increased, and managers and marketers switched to online content: e-newsletters, or some other digital solutions. Those managers overlooked an important factor: their audiences . People who view a newsletter as an emblem of a relationship. They're accustomed to physical connections, and willingly invest their resources and time to support those relationships. After spending their workday staring at an optically challenging computer scree...

Great communications means building relationships: leveraging the right message, in the right voice, with the right audiences.  You may have a working PR strategy. But, if it's not yet interwoven with building relationships via social media, content marketing and event presence, you're only doing outbound, one-way messaging. Are you listening to your customers and stakeholders online? Can you look them in the eye and be unafraid of what you see? With 20+ years of corporate, academic, and not-for-profit public relations successes, I'm starting a new chapter. I've broadened the definition of PR via executive presentations, video podcasts, media relations, government affairs, social media, content marketing and event management. Please let me know about your marketing, social media and communications challenges. You have marketing and revenue targets;  I can audit, align, refine and implement your communication strategies so you're building relati...