The social media excuse
I didn't get the job. I was reminded about this when Facebook notified me that a company I'd "liked" had changed its name. They didn't hire me. That's life. I love my current job. But, in 2014, I interviewed twice with an auto parts manufacturer in a rusting town. They wanted someone with deep expertise in internal and external communications. Someone experienced in winning over skeptical old-line workers with union ties. Someone who'd done internal videos. Photo: KarleHorn at German Wikipedia, CC BY-SA 3.0 or CC BY-SA 3.0 de (http://creativecommons.org/licenses/by-sa/ 3.0/de/deed.en)], via Wikimedia Commons Me? Not quite. They didn't hire me, and I politely asked what skills I needed to win that job. They said: "We wanted someone with more experience in social media." That hurt. I had social media experience, creating Facebook and Twitter accounts, podcasts and blogs for clients. Maybe I could forgive them for not reading my res...