Your PR Architect

I have genuine admiration for anyone who's succeeded in public relations for 30 or 40 years. My colleague Ray is one of the best. So I read his blog on the new golden age of PR with authentic interest. Yes, the profession has a new look -- very digital, and often data-driven.  But as I read Ray's comments, I noticed an absence of the most important word in this profession: relationships . He mentions it once, in the context of creating deeper relationships between marketers and PR professionals, and their audiences. In an age where you can swap online analytics with anyone, I'd argue that we're not in a golden age of PR -- because relationships are dwindling. Emails and voice mails are a poor substitute for live, face-to-face conversations. At Cedar Point, OH., "Gatekeeper" is a roller coaster. By Jeremy Thompson from United States of America  (Cedar Point 105  Uploaded by Themeparkgc) via Wikimedia Commons It's important to know the ed...

Great communications means building relationships: leveraging the right message, in the right voice, with the right audiences.  You may have a working PR strategy. But, if it's not yet interwoven with building relationships via social media, content marketing and event presence, you're only doing outbound, one-way messaging. Are you listening to your customers and stakeholders online? Can you look them in the eye and be unafraid of what you see? With 20+ years of corporate, academic, and not-for-profit public relations successes, I'm starting a new chapter. I've broadened the definition of PR via executive presentations, video podcasts, media relations, government affairs, social media, content marketing and event management. Please let me know about your marketing, social media and communications challenges. You have marketing and revenue targets;  I can audit, align, refine and implement your communication strategies so you're building relati...