Outbound Plane: One-Way PR -- Or Building Relationships that Persuade?
Great communications means building relationships:
leveraging the right message, in the right voice, with the right audiences.
You
may have a working PR strategy. But, if it's not yet interwoven with building
relationships via social media, content marketing and event presence, you're
only doing outbound, one-way messaging.
Are you listening to your customers and stakeholders online? Can
you look them in the eye and be unafraid of what you see?
With 20+ years of corporate, academic, and not-for-profit
public relations successes, I'm starting a new chapter. I've broadened the
definition of PR via executive presentations, video podcasts, media relations,
government affairs, social media, content marketing and event management.
Please let me know about your marketing, social media and communications
challenges. You have marketing and
revenue targets; I can audit, align, refine and implement your communication
strategies so you're building relationships that support these targets.