Your PR Architect

Update on my Paper.li experiment: A few weeks ago, I set up an online newspaper called PR Nomad. This exercise was enabled by Paper.li, which allows users to select content sources that auto-generate a daily compilation of articles on a topic of interest. And then, I pretty much left it to seek its audience. I wanted to see how auto-generated content refreshed, and whether it remained compelling. Whether I received nasty-grams or, worse, cease-and-desist orders. That didn't happen. However... It's now a few weeks later, and I noticed few headlines repeating as lead stories: puffery about Electronic Post Office Corporation investigating the possibility of becoming a Public Company. CIO white papers. Stuff you wouldn't find interesting, because I didn't find it interesting. So, I've performed a little housekeeping. PR Nomad will continue as a daily opus. However, I've blacklisted CIO Whitepapers and repeated pseudo-news about Electronic Post Office Cor...

Paraphrasing Ferris Bueller: this business changes pretty fast. And staying relevant is a big challenge, whether you're driving communications for a not-for-profit or a corporate organization. In that spirit, I've launched a daily e-newspaper, PR Nomad, on the paper.li platform. This comes out of a class I teach at St. Bonaventure University, so it's something of an experiment. The idea is to let paper.li aggregate content relevant to public relations, and see if it resonates. PR Nomad is free. I invite you to check it out here, and if you find it worthwhile, please consider subscribing, and sharing your opinions. Thanks.