Your PR Architect

By Oregon Department of Transportation (Diversity Uploaded by AlbertHerring) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons Wow. Say what you will about Google's massive  Internet presence,  but when they mess up, they're not shy about it. A few days ago, Google admitted its workforce was overwhelmingly white. And male. They shared some metrics here . This is unusually forthright, because there's no major litigation facing Google regarding workforce inequities. Instead, they got out in front of their problem, defusing potential negative publicity before criticism or litigation arose. But dig deeper and you find their statistics are somewhat worse when it comes to the diversity of the company's leadership. Google's overall workforce is: 30 percent female, 70 percent male.  61 percent white,  30 percent Asian,  2 percent African American, and  3 percent Hispanic. Google's leadership demographics are less fo...

You'll notice I've revamped the design of this blog. I wanted to improve readability, and while the white text-on-black looked cool, those long rivers of san serif text bothered my eyes. Readability is the key here. A local company briefly flirted with a design aesthetic they called "black fade." This looked good in some collateral, but when it migrated to the LCD screens of its products, it was like viewing information through a $3 telescope. It appealed to younger demographics, for a time. But editorial critics quickly re-christened it "fade to black." This collided with a financially bleak period for the company, and the departure of the marketing swami who pushed it forward. Black fade is no more. Happy Reading!