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Showing posts with the label free

Free milk and Band-Aids

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This is not a tale about grade school kids, despite the headline. Camille* and I began a conversation at a professional dinner. We hadn't met previously, but I knew the not-for-profit agency she headed. She liked a few things I said about strengthening their external communications, took my business card, and promised to call. Image by Kaz, from Pixabay, via Wikimedia Commons Reaching out to Camille over the next few weeks yielded no response. Then, one night, about eight weeks later, she phoned to ask for ideas to better market her agency's new counseling service. I shared a few thoughts in writing -- it took about an hour -- and she indicated we should meet soon and move toward a working relationship. Nothing happened, even after multiple follow-ups from me. A few months later, around 8 pm on a Friday, Camille called in a panic. An ex-client of the agency was frustrated with its policies, and his unhappy friend posted disparaging remarks on the agency's Facebo...

PR Nomad now available

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Paraphrasing Ferris Bueller: this business changes pretty fast. And staying relevant is a big challenge, whether you're driving communications for a not-for-profit or a corporate organization. In that spirit, I've launched a daily e-newspaper, PR Nomad, on the paper.li platform. This comes out of a class I teach at St. Bonaventure University, so it's something of an experiment. The idea is to let paper.li aggregate content relevant to public relations, and see if it resonates. PR Nomad is free. I invite you to check it out here, and if you find it worthwhile, please consider subscribing, and sharing your opinions. Thanks.