Your PR Architect

I don't know how a startup PR company can claim to have 330,000 media contacts. Email addresses, sure. But I've been doing PR for more than 30 years, and I'd be stretched to say I actually know 10,000 media contacts. You need to earn those relationships, not merely collect a list of email addresses and shepherd them via software. That's what Cision does. By André Karwath aka Aka (Own work) [CC BY-SA 2.5  (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons But, when an ambitious company called  PR Zebra tweeted me and asked for "support" for their concierge-style PR business, I checked out their website, not just their thunderclap.it crowd-sourcing link. They promise you local, regional, and national coverage. And they've posted a few news releases, often for small business owners and entrepreneurs. They offer a three-tiered pricing strategy that's relatively affordable. Like a lawn service. Nothing wrong with this ap...

A Monkee has taught me plenty about Facebook. And how we're viewing the social media juggernaut all wrong. We use it for product publicity. Or as an online chronicle of our everyday musings. And, we're missing the point. Facebook isn't a journal. It's not about news. It's about sifting information about you and selling it to Purveyors of Other Stuff. In exchange for allowing us to post recipes or fuzzy smartphone photos, Facebook sifts and parses our comments for clues about us. As we share our opinions or lunch menus, Facebook neatly packages that information and re-sells it to marketers. Maybe Facebook is a useful mechanism for public relations professionals who want their clients' views and products shared. On its own, Facebook isn't an all-inclusive PR strategy. Those "which rock musician are you" quizzes tend to muck up the sharing process. Your posts are arbitrarily ranked by Facebook's software, meaning they may not show up in your...