The digital sky is falling -- or not
This week, I received a message alerting me that the digital sky is falling. It read, in part: The entire digital ecosystem is in crisis — a crisis of trust. Ecosystem Backyard, by Cedrick May from Wikimedia Commons From issues of brand safety, to growing cries of "fake news," to a slew of personal data breaches across the web, it's clear that trust in the digital industry has eroded considerably, affecting every marketer at brands, agencies, social platforms and beyond. Do you feel prepared to combat the challenges of trust facing the digital industry? If you're unsure, let's talk about ... You get the idea. The research sales rep who sent this dire warning is promoting his "insights, forecasts and data they can trust on digital marketing, media and commerce." And perhaps there's value in such an offering. Truth is, I'm disenchanted at the assumption that there's a digital ecosystem. It's one of those biological phras