This season's wisest PR advice

Did you hear about the CEO who gave back his bonus because the company missed its financial target?

If you did, great. If not, you'll have to look up the story elsewhere. I'm not going into it here.

The most important part of public relations is being authentic. Being real. Acting like a human.

So if you're reading this, a few short days before Christmas, here's my professional advice:

Turn off your your computer. Browser. Tablet. Phone. Whatever. 

Go out and do something real. Something authentic. Something that has nothing to do with clients, product publicity, or crisis communications. It'll keep.

Be human. Celebrate the love of others, and be generous with your time and talents.

Happy holiday. 



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