Avoiding your biggest PR mistake

By Theud-bald from Paris, France (Galerie Lafayette -
Christmas decoration 4) [CC BY 2.0],
via Wikimedia Commons
What's the biggest mistake a public relations practitioner can make?

Misreading the target audience. Pitching your story to the wrong individual.

And I'm not about to do that.

It's the last few days before Christmas. You're last-minute shopping. Wrapping gifts, roasting chestnuts, shipping packages, or tipping the postal carrier.

You're not chasing down PR tips. Whatever modest audience this blog attracts isn't wondering about some company's PR blunders just now.

So, this week, I'm respecting my audience. 

Go celebrate your holidays. Hug your loved ones. And Happy Christmas. 

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