Remember tronc? I'm not the only one.

By LuckyLouie at English Wikipedia
[Public domain], via Wikimedia Commons
In a prior blog post, I decried the jargon-packed news release that introduced "tronc," the befuddled new name for Tribune Publishing.

I wasn't the only one who thought: "What are these people trying to say?" NPR ran a story about it this morning. You can hear it here. 

The tronc CEO makes a point, I guess. But it's still not a brand strategy I'd embrace if I needed to promote my editorial content.

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