It read, in part:
The entire digital ecosystem is in crisis — a crisis of trust.
|Ecosystem Backyard, by Cedrick May |
from Wikimedia Commons
Do you feel prepared to combat the challenges of trust facing the digital industry? If you're unsure, let's talk about ...
You get the idea. The research sales rep who sent this dire warning is promoting his "insights, forecasts and data they can trust on digital marketing, media and commerce." And perhaps there's value in such an offering.
Truth is, I'm disenchanted at the assumption that there's a digital ecosystem. It's one of those biological phrases hijacked by the data-repackaging and -sharing industry. But let's ask:
- Do you do some or all of your banking or bill-paying transactions online? If so, you probably trust those institutions are reasonably secure.
- Do you swear off all forms of online news media, including Breitbart, Fox News, Buzzfeed, your local TV station's website, and The New York Times? Then you must trust at least a few of them.
- Do you research products online, read website reviews, watch unboxing videos, etc.?
|Elizabeth Holmes of Theranos, by Glenn Fawcett |
[Public domain], via Wikimedia Commons
Newspapers, web news sites, and TV sources who've jettisoned editors and thus allowed inaccuracies into their reporting jeopardize our trust. I don't trust Facebook CEO Mark Zuckerberg, Equifax, the disgraced Theranos CEO Elizabeth Holmes, or executives whose complexions resemble Valencia oranges.
We need to remain vigilant. Skeptical. And dubious. Trust is earned by promises kept. And deliveries on our expectations. The digital sky only falls if we accept it.