Your PR Architect

Public relations people are accustomed to news outlets using only a portion of their news releases. Often, editors and producers publish only the essential facts, just enough to fill a news hole. Paul Hermans from nl [GFDL (http://www.gnu.org/copyleft/fdl.html)  or CC-BY-SA-3.0, from Wikimedia Commons When broadcast news producers do this, they often direct viewers and listeners to their websites for the fuller story. This saves air time or news print. But, when there's only a truncated version of the information, it tells me I'm a victim of lazy journalism . One example: a recent news item from New York Governor Andrew Cuomo, announcing $35 million in construction grants to a number of private colleges.  One Rochester TV station's online story listed an incomplete handful of colleges receiving these funds, including Rochester Institute of Technology. Emphasize the local angle? Sure. Except several other local colleges -- among them St. John Fisher College ...

Public relations pros once loved weekly newspapers, for several reasons: They often had more space for feature stories and were open to running accompanying photos. Eager young journalists wrote long stories about our clients. Many were delivered free or at modest cost. Unlike a daily paper, they lived in our home for a week. The daily, once read, was recycled in anticipation of the next day's edition. Most of this has changed. Weekly papers haven't fared much better than dailies as ad dollars have left the newspaper industry in favor of internet content. Dailies responded by trimming editorial staff and beefing up their online media presence. Weeklies rely more upon local advertisers and have a more modest business model, but their websites aren't a big destination for local news. By noebse via  Wikimedia Commonscontent.  We have two weeklies in our town. One has been locally written and published for years. Its design is a little dated, but I credit the own...