Your PR Architect

Had enough of the content tidal wave yet? The web offers more than "stream of consciousness." It's scream of consciousness -- a term I attribute to the  artist Carolyn Kassnoff around 2001 -- but it's more accurate than ever. Every thought, idea, wry observation, or snarky Kardashian slap finds its way into the torrent of social media. And no place is it more evident than Twitter. PR pro David Ericson recently blogged about many ways to use Twitter for public relations . It's a good read, describing how Twitter's alliance with Google helps the social media site reach casual web consumers who aren't (yet) Twitter members. So, if you're a PR pro who's working to get recognition for a client's services and products, there's value to including a well-planned Twitter strategy. Yogi Berra, C. 1956, via Wikimedia Commons But there's another way for PR people to leverage Twitter, although you need a registered Twitter account. I...

This one's pretty simple, really. CBC talk show guru Jian Ghomeshi was let go last week by his employer. And before tongues started wagging, he got out in front of the story, publicly describing the circumstances surrounding his departure in an online missive. Jian Ghomeshi (2009) By Penmachine (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)  or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons Both CBC and Ghomeshi claimed he was sexually active. Sometimes past the point you might expect. The Vancouver Sun has a succinct summary of activities to date: Jian Ghomeshi’s CBC lawsuit is hopeless — even if he’s telling the truth Credit Ghomeshi for getting his story out first. He defused the kind of protracted gossip and speculation that fuels much of the U.S. media's obsession with celebrity misbehavior. The PR lessons: Tell your story first, with a singularity of voice and message Do it without a news conference Give ...