Your PR Architect

By lululemon athletica [CC-BY-2.0 (http://creativecommons. org/licenses/by/2.0)], via Wikimedia Commons There's a bit of Twitter real estate that can help your organization or client create brand presence. And too often, it's just thrown away.  It's the "bio." That's what Twitter calls the 160-character summary about yourself or your company. One hundred sixty characters isn't much, but I'm often astounded how many organizations squander this real estate in unrelenting hyperbole.  Creativity's fine here. But jargon isn't helpful. Here's one example: BLANK BLANK, one of the nation's leading drug store chains, proactively empowers you in your pursuit of personal wellness. (Website) What does this mean? Should I expect the drugstore's employees to drop by and be my personal trainer? They sell vitamins, bandages, and personal beauty products. My pursuit of "personal wellness," such as it is, comes from diet, e...

Last week, this blog outlined the benefits of enlisting a PR professional to produce your business blog. When you share industry insights and winning strategies, your blog can be an effective instrument in your overall marketing ensemble. Writing and maintaining a blog is only half of the job. You also need a strategy to promote it. You can-- Link to your blog from your website.  Reference it in a Twitter post or LinkedIn user group.  Bring it to the attention of a Paper.li editor. Include links in your Constant Contact email.  Maybe even send out a news release. (How  retro .) Your blog is one instrument in your marketing ensemble. And yes, tell your friends. Should you use Facebook, Tumblr, and Pinterest to draw readers to your blog? It's a tough call. Facebook, first and foremost, is a social network. Your friends are sharing family photos, cat humor, vacation photos, and the musings of George Takei. There's a chance they'll enjoy looking at your ...