A practically perfect business blog
Today, I'm sharing a link to a 2013 post on the Disney Parks blog, written by my friend and colleague Bernadette Davis. Bernadette is a communications manager for the Disney Parks in Florida, and often helps out in special events that take place on the property. Bernadette's post isn't a deep exploration of some industry topic, nor is it an essay on Florida tourism. It's not an ad masquerading as a blog, either. It does share some interesting news about an event hosted by Disney that focuses on giving young people a closer look at career opportunities in sports. What makes this blog post successful? You get a small glimpse of Bernadette -- her interests, her family, and what she does -- in a brief sentence. Personalization is important in a blog post. Her blog gives exposure to a newsworthy activity that might not gain visibility if shared as a conventional news release. It shows that Disney's corporate responsibility extends well beyond Soarin' and cha...