Your PR Architect

By (WT-shared) Inas at wts wikivoyage  (Own work) [Public domain], via Wikimedia Commons If you're a CEO, President, Executive Director, etc. -- or one day wish to be -- please read this message from the head of Raindrop Products. It's a perfect example of how to treat customers, take responsibility, spell out a path forward, and do public relations around a thorny problem: Dear Citizens of Webster, Earlier this year the town of Webster officials made a decision to provide a new Spray Park on the grounds of the Webster Recreation Center. In addition to providing the citizens with a new community gathering place offering a fun, safe aquatic play experience, the officials decided to honor the town’s police officers and firefighters by theming this spray park with custom made spray toys with a “first responders” theme.  The purchase order was issued for the manufacturing of the custom made pieces with the hopes of having the equipment in place for a July 4th Grand ope...

By Keith Allison (originally posted  to Flickr as Michelle Wie)  [CC-BY-SA-2.0  (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons caption Not a golfer. Never have been. If there's no tiny windmill on the course, you won't find me. But I worked behind the scenes at a few LPGA golf tournaments in Rochester, NY, doing the PR and community relations thing. In a temporary building with air conditioning. Next to the microwave fries table. As I said, I'm no golfer. When the LPGA announced this morning they were abandoning Rochester for the greener (as in cash) greens of metro New York City, after 38 years in Rochester, I had a few observations: LPGA's timing sucks. Really? Announce a 2015 move to NYC two months prior to the 2014 tournament in Rochester? Why not just set fire to the ticket booth at Monroe Country Club? Waiting to make the announcement after August 2014 would still sting, but it would not have insulted the upcoming Rochester ev...