How many public relations hats do you wear?
How many hats do you wear in PR? Counselor? Writer? Media negotiator? Strategist? Here's one more: ethicist. we need more authenticity. In PR. On Facebook. And maybe in life. Brian Solis, who blogs about the impact of culture, technology and business, thinks there's room for much more transparency online. Brian had an interesting take on authenticity in public relations and social media, which you can read here . He argues for disclosing your relationship with a client or company if you write a personal blog or reviews about that company's products. Brian's post doesn't directly talk about the 2006 "Wal-marting Across America" scandal, captured here . But the connection's clear. Fast-forward; in 2013, authenticity is on the ropes again. Facebook and Twitter, in particular, enable unbridled "liking" and "following" of products, brands, and services. When we cheerily agree to use a Facebook app, we often give it permission t...