Is Snapchat a storytelling tool?
I'm struggling to figure out how Snapchat fits in a public relations strategy. This may be akin to By Snapchat, Inc. (https://twitter.com/Snapchat) [Public domain], via Wikimedia Commons asking your grandfather to join Instagram. Admission: I'm in learning mode with Snapchat. The app peered into my device's address book, and served up two names of contacts with Snapchat accounts. I haven't spoken to these individuals in more than a year. And neither are people with whom I'd want to share images from my daily life. (Aside: while writing this blog, I had to force my fingers to type "Snapchat" and not "snapshot." Old habits die hard.) But a colleague tells me Snapchat is a viable marketing communications platform for her needs. She works in undergraduate admissions, and is using a version of a university mascot to promote followers for the university on Snapchat. In the battle for hearts of prospective young enrollees, a plush-toy ani...