A good story never dies
A professional organization had news to share: one of its members had recently earned a U.S. patent for a breakthrough, and they asked a PR practitioner to help publicize the patent. The response? "Oh, we did that story five years ago. Maybe we can just write a blog post." Diego Grez [CC BY-SA 3.0 (http://creativecommons.org /licenses/by-sa/3.0)], via Wikimedia Commons True, the inventor had applied for a patent more than five years ago. It wasn't exactly a new story. Patents often take years between filing and approval. But the PR person's dismissive reply neglects a few of today's realities. There wasn't a vast social media universe to sell that story, five years ago. There wasn't the intense industry focus on this particular technology that exists today. And many of the people who could take advantage of the new technology were still undergraduates. And today's journalists who'd cover the story might find it all-new. Th...