Media relations you can afford
My budget won't permit me to join the PRSA conference in New York City in Apri l. You could learn a few good techniques there. But I may be able to save you a few dollars, the joy of air travel, and the challenge of reading notes on a whiteboard with these media relations practices that seem to work for me: Get to know the reporters and editors you want to reach . Many still cover beats, such as education, crime, health care, personal finance, and more. You wouldn't pitch a health care story to a sports reporter, so do a Google search on a reporter's byline. If she covers biotech topics and your client has some expertise, there's a potential match. Twitter's real value in public relations? You can listen to anybody. Many journalists tweet about the stories they cover, and when they're in need of an interview subject. Don't 'stalk' a reporter, but do listen. Tie in with a trend. Media gatekeepers think in terms of rating periods and packages. ...