A respite from misdeeds of media giants
I don't want to talk about Matt, Harvey, Kevin, Charlie, or Bill. Recent headlines have created a Sargasso Sea of sexual misdeeds and dismissed journalists. It's not a great climate in which to send news releases about vague "solutions" and nude cooking. But if you need a break from the misadventures of fallen media giants, the PR world can offer a brief respite. If you're willing to wade through some challenging prose. After reading this one from Gold Stream Solutions -- an agency that includes PR among its areas of expertise -- I'm starting to understand what's killing news releases. Lousy writing. News-free copy. Vague information. Quoting a CEO with no last name. I didn't realize CEOs qualified for the federal witness protection program. If that's not sufficiently amusing, consider this release, received by my friend Tracy Schuhmacher, who writes about food and drink for the Rochester (NY) Democrat & Chronicle. It's from th