Zombies and news releases
Every few months, someone's predicting the demise of the press release. Photo by Dustin Lee via Unsplash.com. See more at http://bit.ly/Free-RetroSupply-Goods And, if they're an editor or blogger or journalist, I think: baloney. My colleague Denny Wilkins shared with me a "press releases are dead" post from Medium . The writer argues that issuing news releases is a zombie activity. Something PR people do automatically. A practice that cannot be killed. And, like most who call for an end to news releases, the writer bemoans the flood of releases that clutter most editors' email in-boxes. He praises videos and Tweets that tell an organization's story digitally, and therefore "better." Because Tweets and videos don't clutter his in-box. Stop whining. You receive an over-abundance of releases because your employer gutted the editorial staff. You're now receiving releases those departed editors no longer read. Because they'r...