When Public Relations isn't Public Relations
I coach and advise students about careers in public relations. So I see my share of online job postings for PR positions. Too often, they read like this: By Esra / Esra (http://www.sxc.hu/photo/230083) [see page for license], via Wikimedia Commons [Headline:] Entry-Level Public Relations/Sales/Marketing In Your Eye Marketing Inc is currently offering entry level sales and marketing positions that include comprehensive training. No prior sales or marketing experience is necessary, and we will train you at the entry level to learn a variety of skills from sales and marketing to management and mentor-ship. (sic -- mentorship is seldom hyphenated) Responsibilities in Entry Level Include: Assisting in the daily growth and development of our company Assisting with efforts of new business acquisition Expertly managing the needs of external customers Developing strong leadership and interpersonal skills Face to face sales of services to new busi...