|By Esra / Esra |
[see page for license],
via Wikimedia Commons
[Headline:] Entry-Level Public Relations/Sales/Marketing
This ISN'T public relations. It's sales. Period. If you don't see words like writing, news release, social media, media relations, or strategic planning, it's not public relations. It doesn't talk about working with editors or developing relationships with influencers or gatekeepers.
You may contact members of the public, but it's not a PR job. You won't be building a brand or working to understand attitudes. It's just sales promotion. Nothing wrong with a job like that, but if your goal is to do PR work for NASA, Ford, United Way, a college or professional organization, this isn't the best first step.
Yes, I get it; "entry level" opportunities are intentionally vague. But to suggest this role has much to do with the public relations profession is an outright lie. And the first rule of real PR is: "do not lie to the media."
Or, in this case, through the media.