Getting your arms around road show photos
A marketing communications executive is doing a "road show." Marv and his team are holding learning events for customers in different cities, combining useful seminars and workshops with a little client hospitality. A major ingredient of public relations is, in fact, food and relaxation. It's a great way to build relationships. Hand out all the screen-wipes and memo clips you like, but most clients and business partners enjoy a beverage, snacks, and some chit-chat in an atmosphere without white boards. What's wrong with this scenario? The marcom exec leading this adventure occasionally posts photos of himself relaxing with co-workers. Most of whom appear to be happy women. Sometimes, there's hugging or arms-around-a-shoulder. And, as smart as I know Marv is, I keep asking: "Doesn't he know the message these snapshots send?" The Clock of Nations at Rochester NY Airport The message I get from his photos: Marv's having too much fun on hi...