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Showing posts with the label PR. ABVI

Retail doesn't grow on trees

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Three recent unrelated retail experiences did little to assure me that we'll be shopping in actual stores for nonperishable goods, five years from now. Each event was so illustrative that I decided to name each store below. I don't know if there's any PR strategy that would persuade me to alter my opinion about each merchant. Because retail involves hundreds of individual interactions between the store staff and shoppers, rather than a massive message campaign. Here's today's scorecard: By M.O. Stevens (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons Dollar Tree - I don't expect concierge service in a discount store with "dollar" in its name. But when a heated, f-bomb-laden shouting match breaks out between two surly males at the slow-as-molasses checkout, I expect the store's staff to do more than stand around and watch the drama unfold. Kids in line were crying. Ís dialing 911 too c...