Posts

Showing posts with the label press

Don't call us, we can't decode news releases

Image
You've got to admire an online news release distribution channel called 24-7 Press Release. They're honest about their service: they take a news release you write, and distribute it to media outlets via a newswire-style service. What they won't do is also pretty clear: "Please do not attempt to contact 24-7 Press Release Newswire. We are unable to assist you with any information regarding this release." In other words: "We aren't the writers or people quoted in the news release you're reading. We're not set up for media relations." Honest? You bet. Helpful? Not so much, at least if you  read releases on 24-7 Press Release -- in this case, "Fresh Design Studio is the First Millennial Agency in the Midwest" .  Millennials, I guess. Courtesy: http://www.todomktblog.com/ 2013/11/millennials-marketing-mkt.html The release's lead was a head-scratcher."Fresh Design Studio, LLC, a leading creative agency, ann...