Sunday, January 6, 2013

Outbound Plane: One-Way PR -- Or Building Relationships that Persuade?


Great communications means building relationships: leveraging the right message, in the right voice, with the right audiences. 

You may have a working PR strategy. But, if it's not yet interwoven with building relationships via social media, content marketing and event presence, you're only doing outbound, one-way messaging.

Are you listening to your customers and stakeholders online? Can you look them in the eye and be unafraid of what you see?

With 20+ years of corporate, academic, and not-for-profit public relations successes, I'm starting a new chapter. I've broadened the definition of PR via executive presentations, video podcasts, media relations, government affairs, social media, content marketing and event management.

Please let me know about your marketing, social media and communications challenges. You have marketing and revenue targets;  I can audit, align, refine and implement your communication strategies so you're building relationships that support these targets.