Hire an editor, not a content coach
Somehow the title "editor" has become a dirty word. The daily newspaper here (and other Gannett dailies ) recently reorganized its news staff. Titles with words like "news" and "editor" disappeared. That's a problem for public relations people who practice good media relations. If I want to pitch a particular story to a reporter covering the town of Brighton, I could look at a page of newsroom contacts , and find the right individual. Or an editor who'd be interested. Newsroom, By Thomas Schmidt (NetAction) (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa /3.0)], via Wikimedia Commons Today, it's a murky search. "Editors" have been replaced by Content Strategists. Audience Analysts. Consumer Experience Directors. And Storytelling Content Coaches. One staff member's new job title is Problem Solver. I'm not kidding. In the real world, that job was formerly "Consumer Advocate." And i...