Causewave: New name, new mission
Last week, my pal Dresden Engle invited me to a big reveal: the re-branding of the Ad Council of Rochester to Causewave Community Partners . The old Ad Council organization, founded decades ago by an advertising manager at Eastman Kodak Co., orchestrated community-wide campaigns that grew awareness for water pollution, distracted driving, and other important issues. And it helped dozens of not-for-profit organizations earn visibility in regional media. The fresh branding helps Causewave differentiate itself from other regional Advertising Councils, as well as the national Ad Council. Now, about the organization's causes: At the event, I met a few PR professionals who are on the high side of age 50. They had that look ; they were networking, looking for contacts who might help them find job opportunities. These pros were in the minority; most of the Causewave celebrants were much younger. As a demographic snapshot, the job seekers were older, with salt-and-pepper hair an...