Your PR Architect

News item provided by the Associated Press, repeated by a local public broadcasting affiliate : "The Russell Station power generation plant, an iconic landmark near the Lake Ontario shoreline outside Rochester, is being torn down." Russell Station photo by RChappo2002, via Flickr (Creative Commons License 2.0).  https://www.flickr.com/photos/rchappo2002/ Really? The "is being torn down" is Exhibit One in the case of the AP tearing down journalistic writing. Passive voice -- leaning on a wobbly "to be" verb instead of an active verb -- weakens any writing. Marketing communications and public relations agencies will cough up the occasional passive-verb hairball in news releases. For example: a release from the Del Prado law firm  relies on "has been serving" instead of "has served." This suggests that neither the agency or MyPRGenie has newswriting skill. AP and other news organizations shouldn't fall into the same trap. I...

I wish I knew why local politicians can't figure out that they're soiling their reputations -- and that of their communities -- over truly insignificant banter. Continuum Generation in Photonic Crystal Fibre. Photo by Jean-Christophe, Michel, Delagnes (Own work) [CC BY-SA 4.0  via Wikimedia Commons Ongoing disagreements between a low-level state Assemblyman and the leader of the SUNY Polytechnic Institute threaten to erode support for the much-lauded American Institute for Manufacturing Integrated Photonics in Rochester, if you listen to Gov. Andrew Cuomo. The AIM Photonics Institute , funded with state and federal dollars, may bring thousands of jobs to New York's Finger Lakes Region. But, if you listen to the Governor, the squabble places the project at risk . I want to believe that greater Rochester has the ability to rise above petty disputes over projects that might strengthen the area's choppy economy. But it took more than 10 years to secure federal ...

Public relations people are accustomed to news outlets using only a portion of their news releases. Often, editors and producers publish only the essential facts, just enough to fill a news hole. Paul Hermans from nl [GFDL (http://www.gnu.org/copyleft/fdl.html)  or CC-BY-SA-3.0, from Wikimedia Commons When broadcast news producers do this, they often direct viewers and listeners to their websites for the fuller story. This saves air time or news print. But, when there's only a truncated version of the information, it tells me I'm a victim of lazy journalism . One example: a recent news item from New York Governor Andrew Cuomo, announcing $35 million in construction grants to a number of private colleges.  One Rochester TV station's online story listed an incomplete handful of colleges receiving these funds, including Rochester Institute of Technology. Emphasize the local angle? Sure. Except several other local colleges -- among them St. John Fisher College ...

When a newspaper gives you a soapbox to comment on business trends, aren't there better topics than revisiting the decline of once-dominant manufacturers who long ago lost their edge? When I read Patrick Burke's column, "Tough times for Rochester's former Big Three," I thought: "Great opinion piece. For 2010." Kodak's in financial trouble? Tired old news. The company struggled with digital innovation, and hasn't yet regained its footing. Xerox is having trouble? Surprise -- it's tough when you're elbowing against nimble system integrators. Bausch & Lomb's parent company, Valeant Pharmaceuticals, has earned scrutiny for questionable financial practices? Those behaviors pre-date Valeant's 2013 purchase of B&L and its move to New Jersey. Xerox's Gil Hatch Center, Webster, NY. Photo by DanielPenfield (Own work) via Wikimedia Commons Big companies now compete in a global arena. They aren't always adept at g...

Your house is part of a community. A museum is a place you visit to see art and artifacts. That was my reaction last week when the leadership of George Eastman House announced a rebranding of its facility and website, rechristening itself the George Eastman Museum . The announcement said "museum" helped differentiate the place for European visitors, for whom "house" meant "institute." Eastman's house? Viewed from East Avenue, it's a stunning mansion built by the founder of Eastman Kodak Company, who died in 1932. A more-modern museum, film archive, and research department is attached to the back of the original mansion.  Drawing Room, George Eastman House, Rochester, NY. (c) DKassnoff, 2010. I'm debating whether the name change means more than a PR move. "House," to me, meant more than "museum." It says that George lived there -- made his big decisions about business, life, and death. (At an advanced age an...

College students from across western New York are now brainstorming creative ideas to promote an early childhood literacy program as part of the PRSA Rochester chapter's 2015 PR Apprentice competition. Check back for details.

Now and then, I have the privilege of leveraging the craft of public relations to do some real-world good. In a few weeks, that opportunity comes around again with our "PR Apprentice" competition -- where we'll ask college students to dive in to the deep end of the PR pool. It's a sink or swim event. This year's program (Oct. 2-3) involves members of the PRSA chapter in Rochester, NY and local media representatives serving as coaches and judges of teams from several colleges and universities in Western New York. Over a 36-hour period, the teams of students will strategize and pitch their best plans to promote a dual-language awareness campaign for Ibero American Action League's Early Childhood Center . View a video and full details on PRSA Rochester's website. Engaging undergraduates in this competition gives them both exposure to a real-world PR challenge, and helps them demonstrate their skills to agency, not-for-profit, and corporate practiti...

(c) DKassnoff, 2008 Next week (Sept. 18-19), hundreds of public relations pros will visit Rochester for the Public Relations Society of America's northeast regional conference. They'll talk about social media, SEO, media relations, and many other hot PR topics. They'll drink coffee. They'll multitask. They'll swap and lose business cards. But they won't talk about communicating with diverse audiences, or hiring diverse account executives. A colleague invited six diversity PR experts (including me) for a panel discussion. But it isn't taking place. Just one attendee registered for the panel, so it's been cancelled. That's disheartening for PRSA's Rochester chapter, which has had a very active diversity committee for about five years. A committee that has earned national recognition for a pioneering "Diversity Apprentice" initiative introducing high school students to public relations. That just one PR practitioner si...

Ticketmaster never cared about its image. Or its public relations. It charges usurious add-on fees for concert tickets, and people pay them. Sometimes, Ticketmaster gets hauled into court for its fees, and then vanishes from the news radar. OnCenter in Syracuse, NY, by Joegrimes at en.wikipedia  [Public domain], from Wikimedia Commons Still, you'd think they actually wanted to sell tickets. Yet, judging by Ticketmaster's weekly email blast, they have a grudge against Rochester. Their emails tout concerts in Albany, Syracuse, Buffalo, Niagara Falls, New York City, Verona, and Salamanca. All an hour or more away.  But, Rochester, where I live? Hardly any shows. Ticketmaster has my Zip code. They know from my purchase history that I'm more likely to buy tickets for Judy Collins than Usher. A 6th grader could look at these data points and assume: "Dave prefers attending concerts by soft-rock artists in Rochester."  Yet, they think I'm dying to...

By Keith Allison (originally posted  to Flickr as Michelle Wie)  [CC-BY-SA-2.0  (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons caption Not a golfer. Never have been. If there's no tiny windmill on the course, you won't find me. But I worked behind the scenes at a few LPGA golf tournaments in Rochester, NY, doing the PR and community relations thing. In a temporary building with air conditioning. Next to the microwave fries table. As I said, I'm no golfer. When the LPGA announced this morning they were abandoning Rochester for the greener (as in cash) greens of metro New York City, after 38 years in Rochester, I had a few observations: LPGA's timing sucks. Really? Announce a 2015 move to NYC two months prior to the 2014 tournament in Rochester? Why not just set fire to the ticket booth at Monroe Country Club? Waiting to make the announcement after August 2014 would still sting, but it would not have insulted the upcoming Rochester ev...