2015 PR Apprentice is underway!

College students from across western New York are now brainstorming creative ideas to promote an early childhood literacy program as part of the PRSA Rochester chapter's 2015 PR Apprentice competition. Check back for details.

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Banging the drum for active voice

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PR.com houses a wealth of executive-written news releases. If you're a CEO with a do-it-yourself gene, you'll find plenty of friends here. Their writing's not brilliant, but someone at PR.com appears to edit them. The weakest element of the writing? Most rely on passive voice, or over-dependence on “to be” verb phrases. Unless you're auditioning for Hamlet, I'd excise any use of the "to be" verb phrase. A simple example: By Stephan Czuratis (Jazz-face) (Own work), via Wikimedia Commons Passive Voice:  “It was announced today that a new ergonomic drum stick is being launched by Chicken Percussion, Inc.” Active Voice:  “Chicken Percussion today launched a new line of ergonomic drum sticks.” A reliance on weak to-be verbs kills any energy in your news story. “It was announced…” and “is being launched” sounds as if everything’s after-the-fact. Remember, news releases should deliver  news – and in today’s 24/7 news cycle, immediacy (or conveying ...
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My chosen people are a little too choosy

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It's just me, I suppose. Or maybe not. I am Jewish, and I'm a little disappointed just now with our cultural tendency to talk about inclusion while failing to practice it. As a culture, you'd think we'd know better. The other day, I received an e-mail blast (with a few details obscured) -- and was asked to help spread the word of an event: By Fast Forward Event Productions, via Wikimedia Commons Dear Library Moms, Please join us at “Moms Make It, Take It, Over Chocolate and Wine” on Thursday, June 11, 2015 at Temple Beth Zion from 7 – 8:30 PM. The event includes making Jewish summer activities, a presentation on turning regular moments into Jewish ones, and lots of good wine and chocolate! What’s wrong with this message? I'm a Jewish dad. And I'm not invited. The message assumes that Jewish households in our community rely on moms alone to ensure a heritage-rich upbringing. It infers that the fathers have a diminished role in providing a Jewis...
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You're not going to like the way this looks

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(The following post is 100% free of political commentary. But it does mention a few blowhards.) When's the last time you bought a well-made suit? Not the Haggar separates some retailers sell, but a good suit that would last a few years, until fashion dictums made it obsolete? Probably not anytime recently. Casual Fridays at many businesses extended to Casual Everydays. Which, outside of Wall Street, law firms, and TV anchor desks, usually meant fewer suits and ties. My last suit was hand-tailored with Italian silk, and cost the equivalent of a mortgage payment. I don't need to buy another suit anytime soon. This only partially explains why Tailored Brands, the parent company of Men's Wearhouse and Joseph A. Bank, announced last week that 250 of its 1,500 stores would close this year. Not good news for a brand that had some cachet with consumers. By Ed!(talk)(Hall of Fame) [CC BY-SA 3.0] via Wikimedia Commons Tailored Brands' CEO reported last week t...
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