Michael Ferro and the Worst News Release. Ever.
To: Michael Ferro, Chairman Tribune Publishing, a.k.a., tronc cc: Blog Readers Subject: Invitation: How to Communicate Dear Mike: I invite you and your communications team to drop by my office at the university. My schedule's Chicago Tribune Building, By Stuart Seeger [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons flexible 'til late August. But act fast. Because as your company transforms to some digital communications-moneymaking internet punchline, your recent news release tells me Tribune Publishing has lost its grasp of how to communicate in English. Your June 2 news release, Tribune Publishing Announces Corporate Rebranding, Changes Name to Tronc, sets a new low in incomprehensible jargon. Experienced PR people write releases that readers will understand. The writer who pumped out this horrid excuse for a press release has no grasp of this. It's perfectly fine to r...