All the news we'll let you print
Public relations pros once loved weekly newspapers, for several reasons: They often had more space for feature stories and were open to running accompanying photos. Eager young journalists wrote long stories about our clients. Many were delivered free or at modest cost. Unlike a daily paper, they lived in our home for a week. The daily, once read, was recycled in anticipation of the next day's edition. Most of this has changed. Weekly papers haven't fared much better than dailies as ad dollars have left the newspaper industry in favor of internet content. Dailies responded by trimming editorial staff and beefing up their online media presence. Weeklies rely more upon local advertisers and have a more modest business model, but their websites aren't a big destination for local news. By noebse via Wikimedia Commonscontent. We have two weeklies in our town. One has been locally written and published for years. Its design is a little dated, but I credit the own...