Your PR Architect

On the day I wrote this post, bloggers were creating and posting more than 2.2 million new posts. On a Sunday afternoon. Ready to enter the long tunnel of blogging? You want a presence in the blogosphere. You know social media can reach new customers and prospects. But, creating and maintaining a business blog isn't easy. A well-written blog can help build your brand and visibility. The downside: you need to refresh a blog consistently with meaningful, persuasive content that your customers and followers will find engaging. And you need to get them to read it. And come back to it again and again. That's how you build awareness and a relationship. It can seem like you're entering a long tunnel, without knowing where the journey may lead. Steamfeed.com recently shared a concise article about business blogging. The most useful tip: planning ahead, and developing a steady flow of topics and stories that resonate with your customers. That's a tall order. You...

An effective PR strategy requires leveraging social media to drive visits to richer content: blogs, videos, podcasts, infographics, etc. Create great content, and you give a human identity to an otherwise faceless business or organization. But, the content must be rich and active . And, if you once used Alta Vista for online search, you know that, like early roses, nothing online is forever. Recently I revisited my list of links to blogs and other websites that carry content I’d created. To be certain the URLs were accurate, I clicked each link. More than a few articles – mostly posts I’d written for company blogs – had been vaporized. Broken links? Worse. After digging, I discovered the hosting service that managed the blogs had folded. The client company (the one with their name on the website) hadn’t restored its missing content, or explained where it had gone. With the hosting service’s servers inoperative, a large chunk of their blog content – the “real...