Your PR Architect

Thanksgiving's around the corner. I don't wish to stand between you and your Butterball . So I'll be brief. I often tell students that public relations is "doing the right thing and getting credit for it." Other times, I say -- with apologies to Leonard Nimoy -- that PR is "a wreath of pretty flowers which smells bad." But, no matter what I say about PR, Indeed.com says it worse. Much worse. Try searching for a public relations job on Indeed.com. This is what you'd find in Buffalo, NY: Of the "public relations opportunities" served up in this message, only the "Sr. Marketing Analyst/ Communications Specialist position could reasonably include PR duties. (The Public Relations Director job at Superior Group is a paid ad that's been up for weeks, which means Superior Group -- a contract employer -- may have filled it already.) The others? Who knows? The Infant-Toddler Specialist position? The restaurant m...

By (WT-shared) Inas at wts wikivoyage  (Own work) [Public domain], via Wikimedia Commons If you're a CEO, President, Executive Director, etc. -- or one day wish to be -- please read this message from the head of Raindrop Products. It's a perfect example of how to treat customers, take responsibility, spell out a path forward, and do public relations around a thorny problem: Dear Citizens of Webster, Earlier this year the town of Webster officials made a decision to provide a new Spray Park on the grounds of the Webster Recreation Center. In addition to providing the citizens with a new community gathering place offering a fun, safe aquatic play experience, the officials decided to honor the town’s police officers and firefighters by theming this spray park with custom made spray toys with a “first responders” theme.  The purchase order was issued for the manufacturing of the custom made pieces with the hopes of having the equipment in place for a July 4th Grand ope...