Your PR Architect

An effective PR strategy requires leveraging social media to drive visits to richer content: blogs, videos, podcasts, infographics, etc. Create great content, and you give a human identity to an otherwise faceless business or organization. But, the content must be rich and active . And, if you once used Alta Vista for online search, you know that, like early roses, nothing online is forever. Recently I revisited my list of links to blogs and other websites that carry content I’d created. To be certain the URLs were accurate, I clicked each link. More than a few articles – mostly posts I’d written for company blogs – had been vaporized. Broken links? Worse. After digging, I discovered the hosting service that managed the blogs had folded. The client company (the one with their name on the website) hadn’t restored its missing content, or explained where it had gone. With the hosting service’s servers inoperative, a large chunk of their blog content – the “real...

Great communications means building relationships: leveraging the right message, in the right voice, with the right audiences.  You may have a working PR strategy. But, if it's not yet interwoven with building relationships via social media, content marketing and event presence, you're only doing outbound, one-way messaging. Are you listening to your customers and stakeholders online? Can you look them in the eye and be unafraid of what you see? With 20+ years of corporate, academic, and not-for-profit public relations successes, I'm starting a new chapter. I've broadened the definition of PR via executive presentations, video podcasts, media relations, government affairs, social media, content marketing and event management. Please let me know about your marketing, social media and communications challenges. You have marketing and revenue targets;  I can audit, align, refine and implement your communication strategies so you're building relati...