Visual storytelling? Forget your smartphone
Our local PRSA chapter held its award ceremony last week. Many great public relations campaigns, agencies, and practitioners were recognized. And deservedly so. My Canon camera. By Mohylek (Own work), via Wikimedia Commons I'd share photos, except I wasn't there. And most of the photos posted on social media by the event's attendees were uniformly awful. Poorly lit, under-exposed snapshots -- the incriminating fingerprint of a smartphone camera that uses a tiny sensor and fires a tiny LED to produce a feeble flash. Or has no flash at all. (I'd link to their pictures, but it's unfair to show colleagues in less than flattering photos.) Footnote: this isn't specific to the Rochester, NY PRSA chapter. I've now seen shots from the Buffalo PRSA Excalibur awards event; they aren't any better, and in some cases, look no better than any after-party selfies you've seen. Listen, I get it. People don't want to carry two devices. A stand-al...