On Twitter, it's all about you
By lululemon athletica [CC-BY-2.0 (http://creativecommons. org/licenses/by/2.0)], via Wikimedia Commons There's a bit of Twitter real estate that can help your organization or client create brand presence. And too often, it's just thrown away. It's the "bio." That's what Twitter calls the 160-character summary about yourself or your company. One hundred sixty characters isn't much, but I'm often astounded how many organizations squander this real estate in unrelenting hyperbole. Creativity's fine here. But jargon isn't helpful. Here's one example: BLANK BLANK, one of the nation's leading drug store chains, proactively empowers you in your pursuit of personal wellness. (Website) What does this mean? Should I expect the drugstore's employees to drop by and be my personal trainer? They sell vitamins, bandages, and personal beauty products. My pursuit of "personal wellness," such as it is, comes from diet, e...