Monday, June 24, 2013

Taking my own advice

You'll notice I've revamped the design of this blog. I wanted to improve readability, and while the white text-on-black looked cool, those long rivers of san serif text bothered my eyes.

Readability is the key here. A local company briefly flirted with a design aesthetic they called "black fade." This looked good in some collateral, but when it migrated to the LCD screens of its products, it was like viewing information through a $3 telescope.

It appealed to younger demographics, for a time. But editorial critics quickly re-christened it "fade to black." This collided with a financially bleak period for the company, and the departure of the marketing swami who pushed it forward.

Black fade is no more. Happy Reading!