|Field research at the Samuel Adams Brewery, Boston. |
Photo (c) DKassnoff, 2016.
At the conference, I learned about data-driven PR, information foraging, mobile PR, and -- my favorite -- harnessing the untapped power of belonging. (Kudos to Mike McDougall of McDougall Communications for a terrific presentation.) You can watch a presentation here, if you sign in.
Professionals should attend at least one PR conference a year. The industry evolves so quickly, but it's all about telling good stories for mission-driven clients and organizations.
One important tip, however, didn't reveal itself in a cramped meeting room. (Really, UMass -- glorified closets masquerading as breakout spaces in the Campus Center? Real meeting rooms next time, please?)
A dozen or so PR colleagues from western New York attended, too. And I was happy to catch up. But after early coffee and chit-chat, I didn't sit with them for the rest of the day.
Any professional conference or workshop should be about new experiences. So I joined PR practitioners from New Hampshire, Toronto, and Boston at most of the other gatherings. I likely missed some hometown PR gossip, but I came away with new contacts who shared ideas I hadn't heard before.
If you attend a PRSA chapter event -- or any networking opportunity -- my advice is to write down, in advance, three goals. And, when you arrive, don't make a beeline to familiar faces. Instead, find people you don't know. Introduce yourself, and dive in to a new experience.
Care to share a great conference tip? Please use the comment box below. Thank you.